Whether you're a business owner networking, representing a brand to promote a product or a budding artist trying to sell your work, you need the right tools and knowledge to successfully put yourselves above the hundreds of other people at exhibitions or events. We ask the top 5 questions you should be thinking about if you are an exhibition novice.
- How well do you know the venue? You need to know the amount of space that will be allocated to you so you can plan your display. Get as much knowledge as you can about the venue by looking at their website and following their social media accounts like facebook and twitter. Ensure you know the name and contact details of the event organiser in case you have any last minute questions.
- What are you trying to achieve? Ensure you know what you are planning to get out of the event. Write down a list of things you hope to achieve so you have a plan for your day- this could be selling an ‘x’ amount of products, getting feedback on an item or generally meeting and interacting with other people.
- What is your budget? Setting yourself a budget is very important, yes you need to spend money to make money, but realistically you need to keep an eye on your expenditure. Think about the practical elements as well as the promotional tools you need to buy so, where you plan to stay along with travel and food expenses.
- What are the best display methods? You will need something to draw the crowd in. There are a wide range of display options out there from leaflets and business cards to large banners and flags. The classic banner is a good route to go down to showcase your brand- especially if you are in a large location where people will be able to see it from far away. Once drawn in, ensure you have something to hold their attention- whether that’s food samples, competitions or promotional items.
- Will I need help from other people? Yes! If you are a business send out an email to colleagues asking for their support explaining what you are doing. Get as many people possible to help market the event. The more people that know you are there the more traffic you will get to your stand.
Hopefully these helpful tips will get you thinking practically and realistically about your exhibition event. We have a great range of display items and tools for entrepreneurs and business' so feel free to have a browse and good luck with your event.