Knowing which poster size is appropriate for your needs is crucial when it comes to placing your order. You must ensure that you are selecting the right option for your advertising requirements, as well as to suit the type of poster frame or sign that you would like to use when displaying it.
If you are new to poster advertising, it can be confusing to look at the numbers and letters associated with them to instantly know which is the one you require. We have put together an easy to follow guide on the most commonly used poster sizes, which will help you to order the correctly sized poster and then find the best frame to go with it.
We will be focusing on the A series of poster sizes as these are standard for most businesses, rather than the B series or any miscellaneous measurements for a custom size poster.
The standard A6 poster size is 10 x 15cm (4.13 x 5.83 inches). This is a good size if you are planning on sending out company marketing via the post, as this will easily fit inside an envelope. Perfect if you are wanting to take a sales or discount message directly into people’s homes.
At 15 x 21cm (5.83 x 8.27 inches) an A5 poster size is ideal for creating printed flyers that can be handed out in public, for door drops or for using at trade shows to be easily picked up from your exhibition stand. Both sides are commonly used, with plenty of scope to be creative as well as keeping it cost effective.
If you are designing flyers to hand out, then A4 is generally the largest size you will go to. The dimensions of this standard poster size are 29.7 x 21cm (11.69 x 8.27 inches), which means that any bigger and people will be unwilling to keep hold of them and won't want to put them into their bag to review later. The A4 poster is very popular for displaying in poster pockets and snap frames, at an easy to read size that can be displayed alongside many others, without looking cluttered or confusing. They are also great for counter-top displays.
Twice the size of an A4 sheet of paper, the poster dimensions are 29.7 x 42cm (11.7 x 16.5 inches). If you are looking to grab people's attention, then this size allows you to be more inventive with your design with plenty of space to work with. They will also work well for displaying information outside venues.
The 59.4 x 42cm (23.4 x 16.5 inches) A2 poster size is perfect for advertising larger scale events such as concerts and exhibitions. You will have ample room to play with text, graphics and photos in order to grab the attention of passers by.
Making an impact with a larger sized poster, A1 dimensions are 84.1 x 59.4cm (33.2 x 23.4 inches). This will be eye-catching and clear, perfect for larger events and exhibitions where you need to grab attention.
If you need lots of room for your design the A0 size is perfect. With dimensions of 118.9 x 84.1cm (46.9 x 33.2 inches) this is perfectly suited for an outdoor poster display, helping to set you apart from competitors and drawing the attention towards you and your event or company.
Visit our website for frames, pockets and many more products that will help you to display your posters in an effective and stylish way.