Designing a poster can be a long process. You will have decisions to make before you even start, in order that you can tailor your creation towards your customer base. You are also likely to draft several versions of your poster, trying a variety of colours, fonts and images that can help you to get your message across.
Once you have a completed poster, or a couple of variations, it is important to show friends, family and colleagues. This is a great way of getting a cross-section of opinions as to which is the most effective version and which is likely to be more successful in helping you to achieve your goals. We have put together some easy to follow guidelines that can help you to create your poster, working with you towards a great finish that you will be proud to display.
It is important to have a clearly defined reason for making a poster. For instance, are you advertising an event or an exhibition? Are you trying to get the name and location of your business premises into the minds of passersby? You should have an aim in mind when you make your poster, especially so that you are not wasting money on getting something printed that does not really say much about anything. If it is simply a nice looking image and no substance behind it, people may stop to look, but they won’t take anything away from it.
This is where the call to action comes in. You will have designed a stylish looking poster with colour and images, that now needs to be backed up by a message for the person stopping to look at it. This could be anything from ‘visit our new store’ to ‘come and grab a bargain during our mega sale’ for example. This call to action should be the purpose for creating your poster in the first place and should be encouraging your potential customer to do something.
If you have taken the time to design and make a fantastic poster with a great call to action, be sure not to forget any vital information that the customer will need to find or contact you. It should include your company name, telephone number, email address, location address if you have a physical business premises for them to visit, dates of the sale that you might be advertising, names of special guests that might be attending and discounts that you can offer. Otherwise your poster will simply be a pretty decoration and will have no impact on your business.
It is vital to know which audience you are targeting your poster towards. Is there an age range or a gender you have in mind? Or perhaps a body type or certain income? This will help you to create your poster in such a way that will appeal to that audience, such as the language that you may use or images that you will show. This could be the difference between someone stopping to read your poster or simply walking past as there is nothing on there that appeals to them.
Knowing your audience can also help you to decide where you will display your poster. If you are trying to appeal to those who are trying to lose weight for example, then gyms and slimming group venues are perfect positions. Knowing where your potential customers spend their time will enable you to further target them in your campaign.
It may be tempting to throw as many colours as possible at your poster, with lots of images and fancy font work. This is likely to have the opposite reaction to that which you are hoping for, as people will be overwhelmed with too much happening at once and make it hard for them to find the message or call to action that you are aiming to get across. Sometimes keeping it simple and clear is the most effective way to work.
Once you have your finished poster and have a desired location, you must display it neatly and safely to keep it looking new and professional. Poster pockets and snap frames are a great way to do this, in a reusable form that you will be able to keep for future poster campaigns.